Challenge
How to reposition a “historic” Shopping Center after restyling, engaging the target focus of families in the primary catchment area?
Solution
Limbiate Family: a casting call open to all launched by the VIP Stoppa-Moreira family. The winners, chosen from among visitors, became stars of the Center’s communication with a shoot that added authenticity to the campaigns and enhanced events, anniversaries, apps and contests.
Community Factor
Choosing Carrefour in Limbiate means being part of a special community, a beautiful …extended family! This is the message of the Limbiate Family, a concept that immediately entered the collective imagination, redefining the Center’s identity and awareness throughout the territory.
Results
0
Participating clients over 9 casting days
0
campaigns from 2024 to 2026
0
social interactions YoY
