Here are our proprietary, tailor-made tools for creating, activating and retaining your Center’s physical and digital community.
Solutions
VIDEO
Video is the dominant format on social and one of the most effective on any digital touchpoint. Producing it well requires structure: people, skills and equipment that are always available.
Tracce Trade has built an in-house production house. We write, shoot, edit and distribute completely independently. No dependence on outside suppliers, no costs inflated by intermediate steps.
For a Center that needs authentic, high-performing content, it is a difference that is measured in speed, quality, and budget.
FIDELITY APP
Tracce Trade has developed a proprietary Shopping Center app that turns every visit into an opportunity for engagement and loyalty. The proposal is turnkey: software, content, day-to-day management and strategy. We take care of everything.
Visitors participate in contests by uploading receipts, access personalized promotions, and interact with gaming mechanics that make their experience unique.
For those who run the Center, it is an ongoing relationship tool with their community: data, behaviors, preferences. Whatever it takes to speak to the right people at the right time.
COMPETITIONS
Contests work when they stop looking like contests. That’s why we don’t sell the same project to everyone: every contest we design comes from scratch, sewn to the positioning and goals of that Center.
The service is comprehensive: mechanics, paperwork, prize selection, social and gallery communication, prize delivery and closing.
Zero thoughts for the Center. Maximum satisfaction for those who participate.
EVENTS
The events that make a difference are the ones that no one has seen yet. That’s why each of our big events is born from scratch and not replicated elsewhere: built on the Center, its audience, its territory. Always with a phygital approach – QR codes, apps, digital content – that multiplies engagement before, during and after.
That’s how Origames and Diverse by Nature were born in Fiumara: installations that brought something new and original to Genoa. And thousands more visitors.
The minor animations? Same care. Because it is the ideas that make the difference.
CREATOR UGC
Creator marketing works when the right creator meets the right audience. Finding it requires expertise and a deep understanding of the Center and its community.
Tracce Trade handles everything independently: scouting, direct relationship with creators, contracting, creative brief and supervision. No middlemen, no markup, no loss of quality control.
The result is more authentic, more focused and more efficient UGC. The numbers confirm this.