Challenge
How to combine a universal language, memorable aesthetics, and potentially unlimited creative refresh?
Solution
The iconic shopper comes to life and transforms into 3D characters, always new and unpredictable, protagonists of each campaign. An identity concept that maximizes awareness and speaks to different targets on all touchpoints: in-store, outdoor, video, digital, UGC.
Community Factor
The claim “Let’s bring passions to life!” is also declined on social through a team of local creators who give voice and face to the multiplicity of experiences offered by Galleria Borromea. Thus shopping becomes increasingly human, increasingly personal.
Results
in the first 12 months
0%
<strong>campaigns</strong>
0
<strong>video views</strong>
0
<strong>social interactions</strong>
