{"id":15309,"date":"2026-01-28T16:53:32","date_gmt":"2026-01-28T15:53:32","guid":{"rendered":"https:\/\/tracce.com\/cnr-strategy-and-content-for-it-registry\/"},"modified":"2026-03-19T18:13:35","modified_gmt":"2026-03-19T17:13:35","slug":"cnr-strategy-and-content-for-it-registry","status":"publish","type":"post","link":"https:\/\/tracce.com\/en\/cnr-strategy-and-content-for-it-registry\/","title":{"rendered":"CNR – Strategy and content for Registro .it"},"content":{"rendered":"

Challenge<\/p>\n<\/div><\/div>

How to position Registro.it-the Italian registry of .it domain names, managed by the CNR-as a reference point for the digital identity of the Italian production system?<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Solution<\/p>\n<\/div><\/div>

An ecosystem of publishing and communication projects for businesses and professionals: rebranding, two original web series, seven-stage national roadshow, in-depth live streaming. And the .it Factor campaign to tell the value of our digital identity also through the involvement of creators.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Community Factor<\/p>\n<\/div><\/div>

The strategy connects SMEs and professionals by creating digital awareness, circulating skills and creating a sense of belonging in the Italian-ness expressed by “.it.”<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>