{"id":15308,"date":"2026-01-28T16:50:04","date_gmt":"2026-01-28T15:50:04","guid":{"rendered":"https:\/\/tracce.com\/arl-emilia-romagna-positioning-campaign\/"},"modified":"2026-03-19T17:52:08","modified_gmt":"2026-03-19T16:52:08","slug":"arl-emilia-romagna-positioning-campaign","status":"publish","type":"post","link":"https:\/\/tracce.com\/en\/arl-emilia-romagna-positioning-campaign\/","title":{"rendered":"ARL Emilia-Romagna – Positioning Campaign"},"content":{"rendered":"

Challenge<\/p>\n<\/div><\/div>

How can the Agency be revitalized as a network in which citizens, businesses, institutions and training institutions actively collaborate to facilitate job matching?<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Solution<\/p>\n<\/div><\/div>

A creative concept, “Work for You”, that puts the citizen at the center by giving visibility to the daily action of the Job Centers and a voice to the operators and users. With a social strategy that is (also) informative: job offers, recruiting events and advice.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Community Factor<\/p>\n<\/div><\/div>

The agency repositions itself as the coordinating center of a community that works together to generate widespread social value, as well as concrete opportunities for those offering and seeking employment.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>