{"id":15255,"date":"2026-01-28T18:01:46","date_gmt":"2026-01-28T17:01:46","guid":{"rendered":"https:\/\/tracce.com\/bpr-nutrition-digital-marketing-and-packaging\/"},"modified":"2026-03-19T18:22:38","modified_gmt":"2026-03-19T17:22:38","slug":"bpr-nutrition-digital-marketing-and-packaging","status":"publish","type":"post","link":"https:\/\/tracce.com\/en\/bpr-nutrition-digital-marketing-and-packaging\/","title":{"rendered":"BPR Nutrition &#8211; Digital marketing and packaging"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_887a049b height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row sottosezione-sfida-soluzione-fattorecomm via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\" id=\"sfida\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_808a55c3 has_text_color\"><div class=\"wpb_wrapper\"><p>Challenge<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_064d3121\"><div class=\"wpb_wrapper\"><p>How to help BPR Nutrition establish its unique identity in the increasingly competitive functional nutrition and wellness industry?<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\" id=\"soluzione\"><div class=\"vc_column-inner us_custom_2774bef1\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_808a55c3 has_text_color\"><div class=\"wpb_wrapper\"><p>Solution<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A packaging design that tells about the effectiveness of the products and the quality of their raw materials, differentiating BPR Nutrition from competitors. And a content dissemination strategy on social and Google to position these same products with the target audience and on search engines.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\" id=\"community\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_40933f6e has_text_color\"><div class=\"wpb_wrapper\"><p>Community Factor<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Also through the involvement of influencers and creators and in-depth content, BPR has sparked conversations with and among sports consumers, making information and food culture.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:2rem\" id=\"be9c\"><style>@media(max-width:1024px){ #be9c{height:1.5rem!important}}@media(max-width:600px){ #be9c{height:1.5rem!important}}<\/style><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_bc086b77 sezione-risultati-progetto height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_7a68816b\"><div class=\"wpb_wrapper\"><p>Results<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:2rem\"><\/div><div class=\"g-cols wpb_row sottosezione-numeri-hero-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"48.000\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><\/div><div class=\"w-counter-title\"><strong>site visits<\/strong> in 2025, averaging 5.09 page views per user<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"1.5\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"6\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\" mln\"><\/span><\/div><div class=\"w-counter-title\"><strong>views<\/strong> of campaign in 2025<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"1.5\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"600\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"%\"><\/span><\/div><div class=\"w-counter-title\"><strong>Of average ROAS<\/strong> from Google campaigns (for every euro spent, 6\u20ac earned)<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_19737bc8 sezione-immagini-portfolio-progetto height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row sottosezione-1-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-7 vc_col-md-7 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-1\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_none ratio_16x9 with_overlay\" style=\"background-image:url(https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/preview-Video_Etichetta_Pancake_BPR.jpg);\" onclick=\"return {&quot;player_html&quot;:&quot;&lt;video  preload=\\&quot;none\\&quot; playsinline controls&gt;&lt;source type=\\&quot;video\\\/mp4\\&quot; src=\\&quot;https:\\\/\\\/tracce.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/BPR-pancake.mp4\\&quot; \\\/&gt;&lt;\\\/video&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Play\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/span><\/button><div class=\"w-video-h\"><video  preload=\"none\" playsinline controls><source type=\"video\/mp4\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/BPR-pancake.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-5 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-depliant.jpg\" class=\"attachment-full size-full\" alt=\"Le brochure aperte su uno sfondo color pesca mostrano i vasetti di burro di noci BPR Nutrition con le descrizioni dei prodotti in italiano.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-depliant.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-depliant-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-depliant-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:5rem\" id=\"c9ad\"><style>@media(max-width:1024px){ #c9ad{height:0!important}}@media(max-width:600px){ #c9ad{height:0!important}}<\/style><\/div><div class=\"g-cols wpb_row sottosezione-3-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-6 vc_col-md-6 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-gel-energy.jpg\" class=\"attachment-full size-full\" alt=\"Un uomo all&#039;aperto che mangia gel energetico BPA Nutrition al gusto di arancia, limone e lime in un&#039;area boschiva.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-gel-energy.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-gel-energy-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-gel-energy-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-offset-0 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-integratori.jpg\" class=\"attachment-full size-full\" alt=\"Molteplici bottiglie di integratori neri con etichette colorate sono disposte su uno sfondo giallo in modo diagonale.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-integratori.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-integratori-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-integratori-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:5rem\" id=\"f943\"><style>@media(max-width:1024px){ #f943{height:0!important}}@media(max-width:600px){ #f943{height:0!important}}<\/style><\/div><div class=\"g-cols wpb_row sottosezione-2-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-integratori_collagene.jpg\" class=\"attachment-full size-full\" alt=\"Una donna versa della polvere di collagene idrolizzato BPR da una confezione in un bicchiere d&#039;acqua in una cucina luminosa.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-integratori_collagene.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-integratori_collagene-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-BPR-integratori_collagene-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-Gallery-BPR-Social.jpg\" class=\"attachment-full size-full\" alt=\"Sei smartphone visualizzano i post dei social media e i prodotti legati alle creme spalmabili e agli snack BPR su uno sfondo giallo brillante.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-Gallery-BPR-Social.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-Gallery-BPR-Social-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-Gallery-BPR-Social-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Challenge How to help BPR Nutrition establish its unique identity in the increasingly competitive functional nutrition and wellness industry? Solution A packaging design that tells about the effectiveness of the products and the quality of their raw materials, differentiating BPR Nutrition from competitors. And a content dissemination strategy on social and Google to position these...","protected":false},"author":4,"featured_media":15257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[160,159,143,158,142,141],"tags":[],"class_list":["post-15255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-content-production","category-digital-marketing","category-social-media-strategy","category-strategy","category-tracce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BPR Nutrition: packaging and branding supplements | Tracce<\/title>\n<meta name=\"description\" content=\"How we increased sales of BPR Nutrition. 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