{"id":15193,"date":"2026-01-30T15:38:29","date_gmt":"2026-01-30T14:38:29","guid":{"rendered":"https:\/\/tracce.com\/ssr-emilia-romagna-hepatitis-c-screening-campaign\/"},"modified":"2026-03-19T17:39:57","modified_gmt":"2026-03-19T16:39:57","slug":"ssr-emilia-romagna-hepatitis-c-screening-campaign","status":"publish","type":"post","link":"https:\/\/tracce.com\/en\/ssr-emilia-romagna-hepatitis-c-screening-campaign\/","title":{"rendered":"SSR Emilia-Romagna &#8211; Hepatitis C Screening Campaign."},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_887a049b height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row sottosezione-sfida-soluzione-fattorecomm via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\" id=\"sfida\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_808a55c3 has_text_color\"><div class=\"wpb_wrapper\"><p>Challenge<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_064d3121\"><div class=\"wpb_wrapper\"><p>How can those born between 1969 and 1989 be made aware of the importance of getting tested for Hepatitis C to prevent serious liver damage and promote public health?<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\" id=\"soluzione\"><div class=\"vc_column-inner us_custom_2774bef1\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_808a55c3 has_text_color\"><div class=\"wpb_wrapper\"><p>Solution<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A campaign designed to incentivize citizens to take the free Hepatitis C test by focusing on individual responsibility, even when it comes to health. A message conveyed physically in hospitals, clinics and consulting rooms and digitally on the web and major social media.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\" id=\"community\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_40933f6e has_text_color\"><div class=\"wpb_wrapper\"><p>Community Factor<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The campaign emphasizes how the efficiency of the Regional Health System also depends on the conscious and active participation of citizens. An idea of &#8220;responsible collectivity&#8221; that is very strong in Emilia-Romagna.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:2rem\" id=\"oba3\"><style>@media(max-width:1024px){ #oba3{height:1.5rem!important}}@media(max-width:600px){ #oba3{height:1.5rem!important}}<\/style><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_bc086b77 sezione-risultati-progetto height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_7a68816b\"><div class=\"wpb_wrapper\"><p>Results<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:2rem\"><\/div><div class=\"g-cols wpb_row sottosezione-numeri-hero-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"640.000\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"+\"><\/span><\/div><div class=\"w-counter-title\"><strong>screening tests<\/strong> for hepatitis C (HCV)<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"1.5\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"33\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\" mln\"><\/span><\/div><div class=\"w-counter-title\"><strong>online views<\/strong> of 2022-2023-2024 campaigns.<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"1.5\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"8\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><\/div><div class=\"w-counter-title\"><strong>AUSL companies involved<\/strong> in the campaign&#8217;s distribution<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_19737bc8 sezione-immagini-portfolio-progetto height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row sottosezione-1-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-7 vc_col-md-7 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-1\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Poster_2022.jpg\" class=\"attachment-full size-full\" alt=\"Poster con una donna e un uomo sorridenti, che pubblicizza lo screening dell&#039;epatite C per i nati tra il 1969 e il 1989 in Italia.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Poster_2022.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Poster_2022-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Poster_2022-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-5 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/1Ye2GrE9zKQ?autoplay=0&controls=1&origin=https:\/\/tracce.com\/en\/&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:5rem\" id=\"n10f\"><style>@media(max-width:1024px){ #n10f{height:0!important}}@media(max-width:600px){ #n10f{height:0!important}}<\/style><\/div><div class=\"g-cols wpb_row sottosezione-2-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Phone.jpg\" class=\"attachment-full size-full\" alt=\"Una mano regge un telefono che mostra un messaggio di sensibilizzazione sull&#039;epatite C in italiano con le foto di due persone e gli anni in grassetto 1969 e 1989.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Phone.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Phone-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Phone-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Inserzione_2022.jpg\" class=\"attachment-full size-full\" alt=\"Primo piano di una pagina di rivista su una poltrona rossa, che mostra un annuncio di sensibilizzazione allo screening dell&#039;epatite C con due persone pensierose.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Inserzione_2022.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Inserzione_2022-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Inserzione_2022-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:5rem\" id=\"e71e\"><style>@media(max-width:1024px){ #e71e{height:0!important}}@media(max-width:600px){ #e71e{height:0!important}}<\/style><\/div><div class=\"g-cols wpb_row sottosezione-4-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-6 vc_col-md-6 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Poster_2024.jpg\" class=\"attachment-full size-full\" alt=\"Un volantino con tre persone e un testo in grassetto: C devi pensare. Promuove lo screening dell&#039;epatite C per i nati dal 1969 al 1989.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Poster_2024.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Poster_2024-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/RER_Epatite-C_Poster_2024-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-offset-0 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Challenge How can those born between 1969 and 1989 be made aware of the importance of getting tested for Hepatitis C to prevent serious liver damage and promote public health? Solution A campaign designed to incentivize citizens to take the free Hepatitis C test by focusing on individual responsibility, even when it comes to health....","protected":false},"author":4,"featured_media":15194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143,156,142,141,157],"tags":[],"class_list":["post-15193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-omnichannel-campaigns","category-strategy","category-tracce","category-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hepatitis C screening: omnichannel campaign | Tracce<\/title>\n<meta name=\"description\" content=\"&quot;C devi pensare&quot;: the omnichannel campaign for the Emilia-Romagna Region. Awareness raising and advertising strategy to promote free screening.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tracce.com\/en\/ssr-emilia-romagna-hepatitis-c-screening-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hepatitis C screening: omnichannel campaign | Tracce\" \/>\n<meta property=\"og:description\" content=\"&quot;C devi pensare&quot;: the omnichannel campaign for the Emilia-Romagna Region. 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