{"id":15183,"date":"2026-01-30T15:18:19","date_gmt":"2026-01-30T14:18:19","guid":{"rendered":"https:\/\/tracce.com\/northwest-conad-whatsapp-project\/"},"modified":"2026-03-19T18:21:00","modified_gmt":"2026-03-19T17:21:00","slug":"conad-nord-ovest-whatsapp-project","status":"publish","type":"post","link":"https:\/\/tracce.com\/en\/conad-nord-ovest-whatsapp-project\/","title":{"rendered":"Conad Nord Ovest &#8211; Whatsapp Project"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_887a049b height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row sottosezione-sfida-soluzione-fattorecomm via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\" id=\"sfida\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_808a55c3 has_text_color\"><div class=\"wpb_wrapper\"><p>Challenge<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_064d3121\"><div class=\"wpb_wrapper\"><p>In Italy, the flyer remains the primary driver of the relationship between large retailers and customers looking for products and business opportunities. How to rethink it in the age of digital transformation?<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\" id=\"soluzione\"><div class=\"vc_column-inner us_custom_2774bef1\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_808a55c3 has_text_color\"><div class=\"wpb_wrapper\"><p>Solution<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Bringing the flyer to Whatsapp via the dedicated Conad Perch\u00e9 Conviene chat, offering convenient service and real-time information to consumers. An ecosystem that delivers content for 5 distribution channels &#8211; Conad, Superstore, Spazio, City and Pet Store &#8211; distributed in 7 Italian regions.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\" id=\"community\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_40933f6e has_text_color\"><div class=\"wpb_wrapper\"><p>Community Factor<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Whatsapp is the most popular and widely used messaging app in Italy. Harnessing its potential to make Conad talk to its communities means finding new ways to connect the brand with people.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:2rem\" id=\"i61a\"><style>@media(max-width:1024px){ #i61a{height:1.5rem!important}}@media(max-width:600px){ #i61a{height:1.5rem!important}}<\/style><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_bc086b77 sezione-risultati-progetto height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_7a68816b\"><div class=\"wpb_wrapper\"><p>Results<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:2rem\"><\/div><div class=\"g-cols wpb_row sottosezione-numeri-hero-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"50.000\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"+\"><\/span><\/div><div class=\"w-counter-title\"><strong>enrolled<\/strong> in the first 3 months<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"1.5\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"550.000\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"+\"><\/span><\/div><div class=\"w-counter-title\"><strong>dispatches disbursed<\/strong><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"1.5\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"600\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"+\"><\/span><\/div><div class=\"w-counter-title\"><strong>points of sales<\/strong> coinvolved with customized content<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_19737bc8 sezione-immagini-portfolio-progetto height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row sottosezione-1-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-7 vc_col-md-7 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-1\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video us_custom_04570ec2 align_none ratio_16x9 has_border_radius with_overlay\" style=\"background-image:url(https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/preview-video-CNO-Wapp-CH.jpg);\" onclick=\"return {&quot;player_html&quot;:&quot;&lt;video  preload=\\&quot;none\\&quot; playsinline controls&gt;&lt;source type=\\&quot;video\\\/mp4\\&quot; src=\\&quot;https:\\\/\\\/tracce.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Conad-WP.mp4\\&quot; \\\/&gt;&lt;\\\/video&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Play\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/span><\/button><div class=\"w-video-h\"><video  preload=\"none\" playsinline controls><source type=\"video\/mp4\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/Conad-WP.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-5 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-CNO-catalogo-mockup.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-CNO-catalogo-mockup.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-CNO-catalogo-mockup-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-CNO-catalogo-mockup-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:5rem\" id=\"b4f0\"><style>@media(max-width:1024px){ #b4f0{height:0!important}}@media(max-width:600px){ #b4f0{height:0!important}}<\/style><\/div><div class=\"g-cols wpb_row sottosezione-2-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-CNO-volantini-mockup.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-CNO-volantini-mockup.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-CNO-volantini-mockup-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-CNO-volantini-mockup-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video us_custom_04570ec2 align_none ratio_custom has_border_radius with_overlay\" style=\"background-image:url(https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/preview-Video_Mockup_Reel_CH-CNO-Wapp-video.jpg);\" onclick=\"return {&quot;player_html&quot;:&quot;&lt;video  preload=\\&quot;none\\&quot; playsinline controls&gt;&lt;source type=\\&quot;video\\\/mp4\\&quot; src=\\&quot;https:\\\/\\\/tracce.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Video_Mockup_Reel_CH-CNO-Wapp-video.mp4\\&quot; \\\/&gt;&lt;\\\/video&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Play\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/span><\/button><div class=\"w-video-h\" style=\"padding-bottom:75%\"><video  preload=\"none\" playsinline controls><source type=\"video\/mp4\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/Video_Mockup_Reel_CH-CNO-Wapp-video.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:5rem\" id=\"i27f\"><style>@media(max-width:1024px){ #i27f{height:0!important}}@media(max-width:600px){ #i27f{height:0!important}}<\/style><\/div><div class=\"g-cols wpb_row sottosezione-2-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-CNO-volantini-mockup-03.jpg\" class=\"attachment-full size-full\" alt=\"Una mano regge uno smartphone che visualizza un messaggio WhatsApp con un&#039;immagine promozionale Conad in italiano.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-CNO-volantini-mockup-03.jpg 800w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/01\/portfolio-CNO-volantini-mockup-03-300x225.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Challenge In Italy, the flyer remains the primary driver of the relationship between large retailers and customers looking for products and business opportunities. How to rethink it in the age of digital transformation? Solution Bringing the flyer to Whatsapp via the dedicated Conad Perch\u00e9 Conviene chat, offering convenient service and real-time information to consumers. An...","protected":false},"author":4,"featured_media":15185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143,158,142,141],"tags":[],"class_list":["post-15183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media-strategy","category-strategy","category-tracce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Northwest Conad: WhatsApp marketing project | Tracce<\/title>\n<meta name=\"description\" content=\"A new approach to business communication for a cooperative of Italy&#039;s largest large-scale retail chain. 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