{"id":15152,"date":"2026-02-06T09:08:07","date_gmt":"2026-02-06T08:08:07","guid":{"rendered":"https:\/\/tracce.com\/gates-of-the-adige-ugc-project\/"},"modified":"2026-03-20T08:59:47","modified_gmt":"2026-03-20T07:59:47","slug":"porte-delladige-ugc-project","status":"publish","type":"post","link":"https:\/\/tracce.com\/en\/porte-delladige-ugc-project\/","title":{"rendered":"Porte dell’Adige – UGC Project"},"content":{"rendered":"

Challenge<\/p>\n<\/div><\/div>

How to tell your story on social media with a style in step with the trends, amplifying the authentic voices of those who live the Center every day?<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Solution<\/p>\n<\/div><\/div>

A 3-phase project: the use of local influencers as testimonials, a contest to select new social creators from the audience, and a UGC video content plan that continued to engage customers throughout the year with an empathetic tone of voice and interactive mechanics.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Community Factor<\/p>\n<\/div><\/div>

Fashion, food, family. 3 people from the area became the face of the Center on social media to tell the story from a different point of view. Different and authentic expressions of a unique online and offline community, which every day recognizes itself and meets at Porte dell’Adige.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>