{"id":15055,"date":"2026-02-11T09:21:27","date_gmt":"2026-02-11T08:21:27","guid":{"rendered":"https:\/\/tracce.com\/carrefour-of-limbiate-limbiate-family\/"},"modified":"2026-03-20T08:57:46","modified_gmt":"2026-03-20T07:57:46","slug":"carrefour-of-limbiate-limbiate-family","status":"publish","type":"post","link":"https:\/\/tracce.com\/en\/carrefour-of-limbiate-limbiate-family\/","title":{"rendered":"Carrefour of Limbiate – Limbiate Family"},"content":{"rendered":"

Challenge<\/p>\n<\/div><\/div>

How to reposition a “historic” Shopping Center after restyling, engaging the target focus of families in the primary catchment area?<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Solution<\/p>\n<\/div><\/div>

Limbiate Family: a casting call open to all launched by the VIP Stoppa-Moreira family. The winners, chosen from among visitors, became stars of the Center’s communication with a shoot that added authenticity to the campaigns and enhanced events, anniversaries, apps and contests.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Community Factor<\/p>\n<\/div><\/div>

Choosing Carrefour in Limbiate means being part of a special community, a beautiful …extended family! This is the message of the Limbiate Family, a concept that immediately entered the collective imagination, redefining the Center’s identity and awareness throughout the territory.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>