{"id":15020,"date":"2026-02-10T16:43:14","date_gmt":"2026-02-10T15:43:14","guid":{"rendered":"https:\/\/tracce.com\/borromean-gallery-lets-bring-passions-to-life\/"},"modified":"2026-03-20T08:57:02","modified_gmt":"2026-03-20T07:57:02","slug":"galleria-borromea-lets-bring-passions-to-life","status":"publish","type":"post","link":"https:\/\/tracce.com\/en\/galleria-borromea-lets-bring-passions-to-life\/","title":{"rendered":"Galleria Borromea &#8211; Let&#8217;s bring passions to life!"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_887a049b height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row sottosezione-sfida-soluzione-fattorecomm via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\" id=\"sfida\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_808a55c3 has_text_color\"><div class=\"wpb_wrapper\"><p>Challenge<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_064d3121\"><div class=\"wpb_wrapper\"><p>How to combine a universal language, memorable aesthetics, and potentially unlimited creative refresh?<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\" id=\"soluzione\"><div class=\"vc_column-inner us_custom_2774bef1\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_808a55c3 has_text_color\"><div class=\"wpb_wrapper\"><p>Solution<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The iconic shopper comes to life and transforms into 3D characters, always new and unpredictable, protagonists of each campaign. An identity concept that maximizes awareness and speaks to different targets on all touchpoints: in-store, outdoor, video, digital, UGC.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\" id=\"community\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_40933f6e has_text_color\"><div class=\"wpb_wrapper\"><p>Community Factor<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The claim &#8220;Let&#8217;s bring passions to life!&#8221; is also declined on social through a team of local creators who give voice and face to the multiplicity of experiences offered by Galleria Borromea. Thus shopping becomes increasingly human and personal.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:2rem\" id=\"i05a\"><style>@media(max-width:1024px){ #i05a{height:1.5rem!important}}@media(max-width:600px){ #i05a{height:1.5rem!important}}<\/style><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_bc086b77 sezione-risultati-progetto height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_f901da2b\"><div class=\"wpb_wrapper\"><p>Results<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_405d545e\"><div class=\"wpb_wrapper\"><p>in the first 12 months<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:2rem\"><\/div><div class=\"g-cols wpb_row sottosezione-numeri-hero-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"1.5\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"30\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"+\">%<\/span><\/div><div class=\"w-counter-title\"><strong>campaigns<\/strong><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"1.5\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"10\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\" mln+\"><\/span><\/div><div class=\"w-counter-title\"><strong>video views<\/strong><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"63.200\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"+\"><\/span><\/div><div class=\"w-counter-title\"><strong>social interactions<\/strong><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_19737bc8 sezione-immagini-portfolio-progetto height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row sottosezione-1-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-7 vc_col-md-7 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-1\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campgna-saldi.jpg\" class=\"attachment-full size-full\" alt=\"Manifesto del centro commerciale con due figure a fumetti che reggono cartelli percentuali, che pubblicizzano i saldi della Galleria Borromea a partire dal 3 gennaio.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campgna-saldi.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campgna-saldi-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campgna-saldi-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-5 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campagna_carnevale.jpg\" class=\"attachment-full size-full\" alt=\"Un manifesto festoso presenta un sacchetto di carta in costume con cappello, occhiali e maschera, che promuove un evento di Carnevale in un centro commerciale.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campagna_carnevale.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campagna_carnevale-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campagna_carnevale-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:5rem\" id=\"ha36\"><style>@media(max-width:1024px){ #ha36{height:0!important}}@media(max-width:600px){ #ha36{height:0!important}}<\/style><\/div><div class=\"g-cols wpb_row sottosezione-2-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campgna-sci.jpg\" class=\"attachment-full size-full\" alt=\"Un&#039;insegna digitale in un centro commerciale che mostra dei cartoni animati che sciano, pubblicizzando un evento di simulazione di sci virtuale.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campgna-sci.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campgna-sci-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campgna-sci-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_none ratio_custom with_overlay\" style=\"background-image:url(https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/preview-Video_Mockup_Reel_Galleria-Borromea-Creator-01_1.jpg);\" onclick=\"return {&quot;player_html&quot;:&quot;&lt;video  preload=\\&quot;none\\&quot; playsinline controls&gt;&lt;source type=\\&quot;video\\\/mp4\\&quot; src=\\&quot;https:\\\/\\\/tracce.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Video_Mockup_Reel_Galleria-Borromea-Creator-01_1.mp4\\&quot; \\\/&gt;&lt;\\\/video&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Play\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/span><\/button><div class=\"w-video-h\" style=\"padding-bottom:75%\"><video  preload=\"none\" playsinline controls><source type=\"video\/mp4\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/Video_Mockup_Reel_Galleria-Borromea-Creator-01_1.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:5rem\" id=\"pcfa\"><style>@media(max-width:1024px){ #pcfa{height:0!important}}@media(max-width:600px){ #pcfa{height:0!important}}<\/style><\/div><div class=\"g-cols wpb_row sottosezione-3-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-6 vc_col-md-6 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_none ratio_custom with_overlay\" style=\"background-image:url(https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/preview-Video_Mockup_Reel_Galleria-Borromea-Creator-02_1.jpg);\" onclick=\"return {&quot;player_html&quot;:&quot;&lt;video  preload=\\&quot;none\\&quot; playsinline controls&gt;&lt;source type=\\&quot;video\\\/mp4\\&quot; src=\\&quot;https:\\\/\\\/tracce.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Video_Mockup_Reel_Galleria-Borromea-Creator-02_1.mp4\\&quot; \\\/&gt;&lt;\\\/video&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Play\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/span><\/button><div class=\"w-video-h\" style=\"padding-bottom:75%\"><video  preload=\"none\" playsinline controls><source type=\"video\/mp4\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/Video_Mockup_Reel_Galleria-Borromea-Creator-02_1.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-offset-0 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campgna-blkackfriday.jpg\" class=\"attachment-full size-full\" alt=\"Manifesto per il Black Friday alla Galleria Borromea, che offre 10 euro per te su carte regalo, con borse della spesa e cartelli percentuali.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campgna-blkackfriday.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campgna-blkackfriday-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-borromea-campgna-blkackfriday-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Challenge How to combine a universal language, memorable aesthetics, and potentially unlimited creative refresh? Solution The iconic shopper comes to life and transforms into 3D characters, always new and unpredictable, protagonists of each campaign. An identity concept that maximizes awareness and speaks to different targets on all touchpoints: in-store, outdoor, video, digital, UGC. Community Factor...","protected":false},"author":4,"featured_media":15031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153,154,148,145,149,147,146],"tags":[],"class_list":["post-15020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-production-tt","category-digital-marketing-tt","category-omnichannel-campaigns-tt","category-social-media-strategy-tt","category-strategy-tt","category-traccetrade","category-video-production-tt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Galleria Borromea: adv and character design | Tracce Trade<\/title>\n<meta name=\"description\" content=\"The new concept for Galleria Borromea. An omnichannel campaign based on 3D characters to tell the &quot;endless passions&quot; of shopping.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tracce.com\/en\/galleria-borromea-lets-bring-passions-to-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Galleria Borromea: adv and character design | Tracce Trade\" \/>\n<meta property=\"og:description\" content=\"The new concept for Galleria Borromea. 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