{"id":14997,"date":"2026-02-11T09:11:24","date_gmt":"2026-02-11T08:11:24","guid":{"rendered":"https:\/\/tracce.com\/fiumara-diverse-in-nature\/"},"modified":"2026-03-19T18:43:15","modified_gmt":"2026-03-19T17:43:15","slug":"fiumara-diverse-in-nature","status":"publish","type":"post","link":"https:\/\/tracce.com\/en\/fiumara-diverse-in-nature\/","title":{"rendered":"Fiumara – Different by nature"},"content":{"rendered":"

Challenge<\/p>\n<\/div><\/div>

How to create distinctive positioning and a visually striking event while supporting a social cause?<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Solution<\/p>\n<\/div><\/div>

An out of the box concept that enhances the uniqueness of Fiumara by celebrating diversity in all its forms. Cute animals that stand out from the pack bring memorable campaigns and a giant Inflatable Art exhibition to life, with special content on the app and a related contest.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Community Factor<\/p>\n<\/div><\/div>

Body shaming, bullying, isolation, prejudice. The concept evokes issues that pollute social relations, to neutralize them through positivity, color, and irony. Positioning Fiumara as a welcoming space for all and supporting every expression of community.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>