{"id":14980,"date":"2026-02-11T09:19:04","date_gmt":"2026-02-11T08:19:04","guid":{"rendered":"https:\/\/tracce.com\/fiumara-new-emotions\/"},"modified":"2026-03-20T08:58:28","modified_gmt":"2026-03-20T07:58:28","slug":"fiumara-new-emotions","status":"publish","type":"post","link":"https:\/\/tracce.com\/en\/fiumara-new-emotions\/","title":{"rendered":"Fiumara &#8211; New Emotions"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_887a049b height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row sottosezione-sfida-soluzione-fattorecomm via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\" id=\"sfida\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;Challenge&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.25rem%22%2C%22font-family%22%3A%22Onest%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.8rem%22%7D%2C%22laptops%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.2rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.8rem%22%7D%2C%22tablets%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.1rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.4rem%22%7D%2C%22mobiles%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.1rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.4rem%22%7D%7D&#8221;]<div class=\"wpb_text_column us_custom_064d3121\"><div class=\"wpb_wrapper\"><p>How to fill a new logo with meaning and make it the centerpiece of your communications, turning the whole operation into something memorable?<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\" id=\"soluzione\"><div class=\"vc_column-inner us_custom_2774bef1\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;Solution&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.25rem%22%2C%22font-family%22%3A%22Onest%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.8rem%22%7D%2C%22laptops%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.2rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.8rem%22%7D%2C%22tablets%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.1rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.4rem%22%7D%2C%22mobiles%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.1rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.4rem%22%7D%7D&#8221;]<div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A concept that transforms the shapes of the new brand into emoji inspired by the faces of Genoese people. With local and digital teaser actions, maxi guerrilla marketing installations in iconic locations around the city, and adv campaigns that relaunched the rebranding year-round.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\" id=\"community\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;Community factor&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.25rem%22%2C%22font-family%22%3A%22Onest%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.8rem%22%7D%2C%22laptops%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.2rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.8rem%22%7D%2C%22tablets%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.1rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.4rem%22%7D%2C%22mobiles%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.1rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.4rem%22%7D%7D&#8221;]<div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The new logo expresses a sense of identity between Fiumara and its visitors: a brand made up of people, emotions and passions. Building on this insight, we have chronicled a Center that recognizes itself in its community and a community that recognizes itself in its Center.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:2rem\" id=\"k056\"><style>@media(max-width:1024px){ #k056{height:1.5rem!important}}@media(max-width:600px){ #k056{height:1.5rem!important}}<\/style><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_bc086b77 sezione-risultati-progetto height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;Results&#8221; font_container=&#8221;tag:h3|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22color%22%3A%22_content_text%22%2C%22font-size%22%3A%221.25rem%22%2C%22font-family%22%3A%22Onest%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.8rem%22%7D%2C%22laptops%22%3A%7B%22color%22%3A%22_content_text%22%2C%22font-size%22%3A%221.2rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.8rem%22%7D%2C%22tablets%22%3A%7B%22color%22%3A%22_content_text%22%2C%22font-size%22%3A%221.1rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.4rem%22%7D%2C%22mobiles%22%3A%7B%22color%22%3A%22_content_text%22%2C%22font-size%22%3A%221.1rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.4rem%22%7D%7D&#8221;]<div class=\"w-separator size_custom\" style=\"height:2rem\"><\/div><div class=\"g-cols wpb_row sottosezione-numeri-hero-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"1.5\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"20\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"+\"><\/span><\/div><div class=\"w-counter-title\"><strong>campaigns<\/strong><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"425.000\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><\/div><div class=\"w-counter-title\"><strong>users reached<\/strong><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-counter contatore color_text align_center\" data-duration=\"1.5\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"+\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"55\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"%\">%<\/span><\/div><div class=\"w-counter-title\"><strong>social engagement<\/strong> YoY<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_19737bc8 sezione-immagini-portfolio-progetto height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row sottosezione-1-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-5 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-1\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_none ratio_1x1 with_overlay\" style=\"background-image:url(https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/preview-video-fiumara1.jpg);\" onclick=\"return {&quot;player_html&quot;:&quot;&lt;video  preload=\\&quot;none\\&quot; playsinline controls&gt;&lt;source type=\\&quot;video\\\/mp4\\&quot; src=\\&quot;https:\\\/\\\/tracce.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/fiumara_logo_animation.mp4\\&quot; \\\/&gt;&lt;\\\/video&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Play\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/span><\/button><div class=\"w-video-h\"><video  preload=\"none\" playsinline controls><source type=\"video\/mp4\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2024\/06\/fiumara_logo_animation.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-7 vc_col-md-7 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-01.jpg\" class=\"attachment-full size-full\" alt=\"Un adolescente sorridente tiene in mano un biglietto con un&#039;emoji felice davanti a un cartellone dell&#039;evento &quot;Nuove Emozioni&quot; di Fiumara, il 30 marzo.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-01.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-01-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-01-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:5rem\" id=\"df3f\"><style>@media(max-width:1024px){ #df3f{height:0!important}}@media(max-width:600px){ #df3f{height:0!important}}<\/style><\/div><div class=\"g-cols wpb_row sottosezione-2-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-02.jpg\" class=\"attachment-full size-full\" alt=\"Donna con capelli rossi e occhiali tiene in mano un quadrato blu a fumetti; il testo dell&#039;annuncio recita Nuove Emozioni per il centro commerciale Fiumara.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-02.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-02-300x225.jpg 300w, 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https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-fiumara-nuove-emozioni-post-instagram1-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-fiumara-nuove-emozioni-post-instagram1-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:5rem\" id=\"c4e9\"><style>@media(max-width:1024px){ #c4e9{height:0!important}}@media(max-width:600px){ #c4e9{height:0!important}}<\/style><\/div><div class=\"g-cols wpb_row sottosezione-3-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-6 vc_col-md-6 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-social-03.jpg\" class=\"attachment-full size-full\" alt=\"Una persona tiene in mano un telefono che mostra una faccia da cartone animato sotto una donna sorpresa che indossa occhiali con un rossetto brillante.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-social-03.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-social-03-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-social-03-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-offset-0 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-grafiche.jpg\" class=\"attachment-full size-full\" alt=\"Un collage mostra due persone che sorridono e due emoji smile gialli e rosa abbinati con espressioni simili.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-grafiche.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-grafiche-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-grafiche-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:5rem\" id=\"s490\"><style>@media(max-width:1024px){ #s490{height:0!important}}@media(max-width:600px){ #s490{height:0!important}}<\/style><\/div><div class=\"g-cols wpb_row sottosezione-2-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-03.jpg\" class=\"attachment-full size-full\" alt=\"Donna sorridente tiene in testa una borsa verde; il testo recita SALDI EMOZIONI DI SHOPPING e FIUMARA my shopping my fun.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-03.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-03-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-03-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-social-02.jpg\" class=\"attachment-full size-full\" alt=\"Una mano regge un telefono che mostra un post Instagram colorato di un bambino con un costume divertente e il testo GUARDA CHE CARNEVALE!.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-social-02.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-social-02-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-social-02-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:5rem\" id=\"h89b\"><style>@media(max-width:1024px){ #h89b{height:0!important}}@media(max-width:600px){ #h89b{height:0!important}}<\/style><\/div><div class=\"g-cols wpb_row sottosezione-3-progetto-portfolio via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-6 vc_col-md-6 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-04.jpg\" class=\"attachment-full size-full\" alt=\"Una donna in abiti invernali tiene in mano un pacco regalo con un volto sorpreso in una pubblicit\u00e0 di un centro commerciale a tema natalizio.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-04.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-04-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-affissione-04-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-offset-0 vc_col-md-5 vc_col-xs-12 wpb_column vc_column_container immagine-portfolio-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_04570ec2 align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-social-04.jpg\" class=\"attachment-full size-full\" alt=\"Una donna con un cappotto viola tiene in mano una scatola della spesa rosa; sullo schermo di un telefono appare la scritta SALDI WOW Dal 5 gennaio.\" loading=\"lazy\" srcset=\"https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-social-04.jpg 1280w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-social-04-300x225.jpg 300w, https:\/\/tracce.com\/wp-content\/uploads\/2026\/02\/portfolio-cc-fiumara-nuove-emozioni-social-04-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" 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css=\"%7B%22default%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.25rem%22%2C%22font-family%22%3A%22Onest%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.8rem%22%7D%2C%22laptops%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.2rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.8rem%22%7D%2C%22tablets%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.1rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.4rem%22%7D%2C%22mobiles%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.1rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.4rem%22%7D%7D\"]How to fill a new logo with meaning and make it the centerpiece of your communications, turning the whole operation into something memorable? [vc_custom_heading text=\"Solution\" font_container=\"tag:h3|text_align:left\" use_theme_fonts=\"yes\" css=\"%7B%22default%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.25rem%22%2C%22font-family%22%3A%22Onest%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.8rem%22%7D%2C%22laptops%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.2rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.8rem%22%7D%2C%22tablets%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.1rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.4rem%22%7D%2C%22mobiles%22%3A%7B%22color%22%3A%22%23FF5C39%22%2C%22font-size%22%3A%221.1rem%22%2C%22font-family%22%3A%22%22%2C%22font-weight%22%3A%22700%22%2C%22text-transform%22%3A%22uppercase%22%2C%22margin-bottom%22%3A%220.4rem%22%7D%7D\"]A concept that transforms the shapes of the new brand into emoji inspired by the faces of Genoese people. With local and digital teaser...","protected":false},"author":4,"featured_media":14991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[144,148,145,149,147,146],"tags":[],"class_list":["post-14980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-tt","category-omnichannel-campaigns-tt","category-social-media-strategy-tt","category-strategy-tt","category-traccetrade","category-video-production-tt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fiumara New Emotions: rebranding strategy | Tracce Trade<\/title>\n<meta name=\"description\" content=\"The creative concept for Fiumara&#039;s new logo. 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