{"id":14974,"date":"2026-02-10T16:44:52","date_gmt":"2026-02-10T15:44:52","guid":{"rendered":"https:\/\/tracce.com\/adriatic-heart-fidelity-app\/"},"modified":"2026-03-19T17:29:23","modified_gmt":"2026-03-19T16:29:23","slug":"cuore-adriatico-fidelity-app","status":"publish","type":"post","link":"https:\/\/tracce.com\/en\/cuore-adriatico-fidelity-app\/","title":{"rendered":"Il Cuore Adriatico – Fidelity App"},"content":{"rendered":"

Challenge<\/p>\n<\/div><\/div>

How to increase retail activation, differentiate yourself from competitors and get to know your visitors better and better with a single tool?<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Solution<\/p>\n<\/div><\/div>

A proximity marketing app developed to build loyalty, engage, track and analyze data. It locates customers (check-ins), reads receipts, generates personalized QRs, and dispenses rewards and content by enhancing the experience of contests and events in an increasingly phygital and paperless way.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Community Factor<\/p>\n<\/div><\/div>

The app enhances the established relationship between the Center and the people who live in and around Civitanova Marche. Involving them more and more and rewarding their participation in Cuore Adriatico’s activities.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>