Challenge
How can those born between 1969 and 1989 be made aware of the importance of getting tested for Hepatitis C to prevent serious liver damage and promote public health?
Solution
A campaign designed to incentivize citizens to take the free Hepatitis C test by focusing on individual responsibility, even when it comes to health. A message conveyed physically in hospitals, clinics and consulting rooms and digitally on the web and major social media.
Community Factor
The campaign emphasizes how the efficiency of the Regional Health System also depends on the conscious and active participation of citizens. An idea of “responsible collectivity” that is very strong in Emilia-Romagna.
Results
0
screening test for hepatitis C (HCV)
0
online views of 2022-2023-2024 campaigns.
0
AUSL companies involved in the dissemination of the campaign
