Challenge
How to inform about the efficacy of current HIV therapies, combating stigma without underestimating the consequences of the disease and the value of prevention?
Solution
An emotional video series featuring four characters (actors) telling (real and documented) stories of living with the disease. Online sponsored videos link to a dedicated landing page with clear and authoritative information on HIV, prevention, prophylaxis, and treatment.
Community Factor
On the one hand, the community of HIV-positive people who should no longer be discriminated against. On the other hand, the HIV-negative community needs to end the stigma and not let its guard down. In between dialogue.
Results
total views
of campaign content
video total views
between Meta, YouTube and TikTok
click to the site
generated by sponsorship