Challenge
How to inform about the efficacy of current HIV therapies, combating stigma without underestimating the consequences of the disease and the value of prevention?
Solution
An emotional video series featuring four characters (actors) telling (real and documented) stories of living with the disease. Online sponsored videos link to a dedicated landing page with clear and authoritative information on HIV, prevention, prophylaxis, and treatment.
Community Factor
On the one hand, the community of HIV-positive people who should no longer be discriminated against. On the other hand, the HIV-negative community needs to end the stigma and not let its guard down. In between dialogue.
Results
0
total views of campaign content
0
videototal viewsbetween Meta, YouTube and TikTok
0
clicks to the site generated by sponsorships