Porte dell’Adige – UGC Project

A team of content creators for Porte dell'Adige: a new language for social, a contest to engage customers.

Content productionDigital marketingEventsPrize contestsStrategyTracce TradeVideo production

Diversi smartphone su una superficie di legno mostrano diverse donne in posa o sorridenti nelle storie dei social media.

Challenge

How to tell your story on social media with a style in step with the trends, amplifying the authentic voices of those who live the Center every day?

Solution

A 3-phase project: the use of local influencers as testimonials, a contest to select new social creators from the audience, and a UGC video content plan that continued to engage customers throughout the year with an empathetic tone of voice and interactive mechanics.

Community Factor

Fashion, food, family. 3 people from the area became the face of the Center on social media to tell the story from a different point of view. Different and authentic expressions of a unique online and offline community, which every day recognizes itself and meets at Porte dell’Adige.

Results

in the first 12 months

interactions on Instagram

Facebook interactions

of interactions on TikTok

Manifesto digitale che promuove un concorso per creatori in italiano, con grafica colorata e due persone che si scattano un selfie.