Challenge
How to translate transformation and sustainability, the values of refurbishment, into a new positioning that engages the local area with memorable experiences?
Solution
An original concept inspired by origami and nature, applied to every campaign and event of the year. Up to the creation of 8 giant origami artworks in a spectacular phygital exhibition with digitally augmented content, social contests and contests via app.
Community Factor
The restyling of the Gallery became an opportunity to raise awareness among the Genoese community and schools on issues such as biodiversity and conscious recycling. Renewing the “place to be” positioning: Fiumara as a promoter of culture and entertainment, environmental and social responsibility.
Results
