Challenge
How to fill a new logo with meaning and make it the centerpiece of your communications, turning the whole operation into something memorable?
Solution
A concept that transforms the shapes of the new brand into emoji inspired by the faces of Genoese people. With local and digital teaser actions, maxi guerrilla marketing installations in iconic locations around the city, and adv campaigns that relaunched the rebranding year-round.
Community factor
The new logo expresses a sense of identity between Fiumara and its visitors: a brand made up of people, emotions and passions. Building on this insight, we have chronicled a Center that recognizes itself in its community and a community that recognizes itself in its Center.
Results
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campaigns
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users reached
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social engagement YoY
