Emilia-Romagna Region – Video on vocational training.

Training to grow: the stories that tell the value of training.

Un uomo con capelli e barba scuri, che indossa un grembiule marrone, siede in casa vicino a una borsa di pelle e a scaffali di legno.
A man with tattoos wearing a brown apron sits next to leather bags and wooden crates, looking slightly off camera.

Challenge

How to tell the value of policies for vocational training and higher education promoted by the Emilia-Romagna Region through European Funds, bringing citizens closer to the topic?

Solution

A documentary and a series of online video pills recounting the experiences of those who, thanks to funded courses, have found employment or rethought their career paths. The stories-authentic, direct, first-person accounts-transformed numbers and projects into real faces and voices, strengthening the link between institution and territory.

Community Factor

The power of true stories told by real people, protagonists of a choral narrative that celebrates their ability to improve and reinvent themselves thanks to the opportunities offered by the region.

Results

0
total views of campaign on digital channels
0
users reached by online campaigns
0
site clicks generated by the sponsored