Challenge
In Italy, the flyer remains the primary driver of the relationship between large retailers and customers looking for products and business opportunities. How to rethink it in the age of digital transformation?
Solution
Bringing the flyer to Whatsapp via the dedicated Conad Why Conviene chat, offering convenient service and real-time information to consumers. An ecosystem that delivers content for 5 distribution channels – Conad, Superstore, Spazio, City and Pet Store – distributed in 7 Italian regions.
Community Factor
Whatsapp is the most popular and widely used messaging app in Italy. Harnessing its potential to make Conad talk to its communities means finding new ways to connect the brand with people.
Results
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enrolledin the first 3 months
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dispatches disbursed
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points of salecoinvolved with customized content
