Challenge
How to position Registro.it-the Italian registry of .it domain names, managed by the CNR-as a reference point for the digital identity of the Italian production system?
Solution
An ecosystem of publishing and communication projects for businesses and professionals: rebranding, two original web series, seven-stage national roadshow, in-depth live streaming. And the .it Factor campaign to tell the value of our digital identity also through the involvement of creators.
Community Factor
The strategy connects SMEs and professionals by creating digital awareness, circulating skills and creating a sense of belonging in the Italian-ness expressed by “.it.”
Results
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views of sponsored content
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In 7 Italian cities for the “Small and Medium Digital” roadshow.
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original format for video web-series
