Challenge
How to reach the school world with authoritative messages and educational proposals on digital education, making “Ludoteca del Registro .it” the reference point in Italy on this issue?
Solution
A campaign with teacher-recognized creators from primary to high school, flanked by in-depth videos on topics such as cybersecurity, Net culture and “feminine” computing. With a social plan that reworks Ludoteca’s educational content into even more engaging and usable snack and quiz formats.
Community Factor
With the Ludoteca project, Registro.it (registry of .it domain names) promotes a shared digital knowledge among schools, families and young people. Thus communication becomes a tool for connection and activation to build, around digital issues, a conscious and participatory educational community.
Results
