BPR Nutrition – Digital marketing and packaging

Packaging design and digital strategy for sports-hearted dietary supplement brand.

Sul bancone della cucina sono disposti vari contenitori di alimenti e integratori BPR, tra cui bottiglie e scatole.
Several food items, including couscous, peanut butter, fruit jam, a protein shake, and an H2OFF supplement, on a counter.

Challenge

How to help BPR Nutrition establish its unique identity in the increasingly competitive functional nutrition and wellness industry?

Solution

A packaging design that tells about the effectiveness of the products and the quality of their raw materials, differentiating BPR Nutrition from competitors. And a content dissemination strategy on social and Google to position these same products with the target audience and on search engines.

Community Factor

Also through the involvement of influencers and creators and in-depth content, BPR has sparked conversations with and among sports consumers, making information and food culture.

Results

0
site visits in 2025, averaging 5.09 page views per user
0
<strong>Of</strong> campaign <strong>views</strong> in 2025
0
of average ROAS from Google campaigns (for every euro spent, 6€ earned)
Le brochure aperte su uno sfondo color pesca mostrano i vasetti di burro di noci BPR Nutrition con le descrizioni dei prodotti in italiano.
Un uomo all'aperto che mangia gel energetico BPA Nutrition al gusto di arancia, limone e lime in un'area boschiva.
Molteplici bottiglie di integratori neri con etichette colorate sono disposte su uno sfondo giallo in modo diagonale.
Una donna versa della polvere di collagene idrolizzato BPR da una confezione in un bicchiere d'acqua in una cucina luminosa.
Sei smartphone visualizzano i post dei social media e i prodotti legati alle creme spalmabili e agli snack BPR su uno sfondo giallo brillante.