ARL Emilia-Romagna – Positioning Campaign

New positioning for the regional employment agency: a "community agency" at the center of the active employment network.

Uomo sorridente con capelli corti; il testo recita Lavoro per te con linee colorate e logo dell'agenzia nell'angolo.
Smiling man with short hair; text reads Work for you and Regional Employment Agency Emilia-Romagna.

Challenge

How can the Agency be revitalized as a network in which citizens, businesses, institutions and training institutions actively collaborate to facilitate job matching?

Solution

A creative concept, “Work for You”, that puts the citizen at the center by giving visibility to the daily action of the Job Centers and a voice to the operators and users. With a social strategy that is (also) informative: job offers, recruiting events and advice.

Community Factor

The agency repositions itself as the coordinating center of a community that works together to generate widespread social value, as well as concrete opportunities for those offering and seeking employment.

Results

0
social followers in the 2024/2025 biennium
0
content visualizations in the 2024/2025 biennium
0
of users reached by Meta and Linkedin campaigns in the 2024/2025 biennium
Persona con in mano un telefono che visualizza un post Instagram italiano sulla preparazione per un colloquio di lavoro via web.
Copertina e pagine aperte sui servizi regionali per l'impiego, con testo, icone e personaggi illustrati su sfondo giallo.
Un cartellone pubblicitario colorato mostra un annuncio di lavoro in italiano con strisce diagonali e la scritta Lavoro per te.