Challenge
The right university is a new home, many experiences, a whole city that welcomes you and changes your life. How to tell potential freshmen about it?
Solution
An enrollment campaign with focus target 18-23 years old, sewn to the identity of a university that shines in educational quality, services, spaces and opportunities. With content strategically diversified by platform, formats and messages, including through the participation of young creators.
Community Factor
By choosing the perspective of students faced with such an important choice, UNIPR tells its story as an aggregator of people, talents and dreams. Showing a complexity that is richness, social value and rootedness to the territory.
Results
100°
Athenaeum in Italy for communication and digital services (Censis ranking)
1%
enrolled 2025 vs 2024
0
million views of the 2025 online campaign
