Challenge
How can the agency be revitalized as a network in which citizens, businesses, institutions and training institutions actively collaborate to facilitate job matching?
Solution
A creative concept, “Work for You,” that puts the citizen at the center by giving visibility to the daily action of the Job Centers and a voice to the operators and users. With a social strategy that is (also) informative: job offers, recruiting events and advice.
Community Factor
The agency repositions itself as the coordinating center of a community that works together to generate widespread social value, as well as concrete opportunities for those offering and seeking employment.
Results
0
<strong>social followers</strong> in the 2024/2025 biennium
0
<strong>Of</strong>content <strong>visualizations</strong>in the 2024/2025 biennium
0
<strong>of users reachedby</strong>Meta and Linkedin campaigns in the 2024/2025 biennium










