Challenge
How to keep brand awareness and local identity together in an area that does not identify with a single region, province or dialect?
Solution
Two characters inspired by Don Camillo and Peppone are featured in the concept “The energy that brings everyone together.” They express authenticity, historicity, irony and above all rootedness in the lower Po Valley. Identity storytelling that has developed into various omnichannel campaigns and video commercials.
Community Factor
Sinergas is the incumbent supplier in an area between Emilia, Lombardy and Veneto, characterized by small cities and towns. We have challenged the big energy players by focusing on a sense of community in which values, cultural background and local identity come together in a unique alchemy.
Results
