Challenge
How to create distinctive positioning and a visually striking event while supporting a social cause?
Solution
An out of the box concept that enhances the uniqueness of Fiumara by celebrating diversity in all its forms. Cute animals that stand out from the pack bring memorable campaigns and a giant Inflatable Art exhibition to life, with special content on the app and a related contest.
Community Factor
Body shaming, bullying, isolation, prejudice. The concept evokes issues that pollute social relations, to neutralize them through positivity, color, and irony. Positioning Fiumara as a welcoming space for all and supporting every expression of community.
Results
0
maxi works up to 4 meters high
0
campaigns
0%
socialYoY engagement
